The following description was written by Jeff Jewell, District of Mission Councillor.
To whom it may concern,
Our organization began as a group of citizens with common concerns.
But no party organization, bylaws or fees etc.
Our main organizer was an ex-Councillor, and he formed the team of candidates and became our campaign manager.
He also fulfilled the registration procedures for our recognition as an affiliated group on the ballot.The team ran a single campaign, with each candidate putting up $1500 for signs and advertising.
Our main advertising was a monthly publication 8-12 pages delivered as a flyer to every household by Canada Post.
As our sweep showed, this is a powerful strategy against the great advantages of incumbents,
presuming you can expose some areas of vulnerability that resonate with voters.
PS: Our publication was titled The Mission Messenger. The website shows the first several issues [but wasn't
updated during the actual campaign]: